A Foolproof Method For Creating Iconic Corporate Meeting Themes
Adding a theme to your corporate meeting contributes to making the event more engaging. When participants are truly immersed in a themed event, they aren’t focused on what might be happening back at the office. Themes also help keep your content cohesive and provide a unique shared experience for attendees. The best part is, creating a theme is a fun part of the event planning process and makes planning your agenda easier. Use these tips when brainstorming ideas for corporate meeting themes.
Be Creative
This is an opportunity for you to think outside the business box. Your theme should make attendees feel like they are escaping the daily grind. Start by brainstorming all the possibilities and narrow the list from there. If you get stuck, consider getting input from colleagues.
If you need a little inspiration, use these categories to spark brainstorms:
- Locations (specific cities, the desert, a ship)
- Time periods (1980s, the Roaring Twenties, the future)
- Adventures (safari, Arctic exploration, The Gold Rush)
- Mysteries (stolen items, detective scenarios, codes)
You can also consider seasonal and local relevance. For example, if your event is during an Olympic year, you can use that as a basis for your theme. If your event is in a coastal location, you could run with a beach theme. Or, get out the cowboy hats and have a western theme if your event is taking place in the midwest.
Keep It Professional
Keep your audience and business relevance in mind and make sure the theme is appropriate. Avoid themes that include politics, alcohol, and other potentially sensitive topics. If you’re concerned that your theme might be offensive to some, choose something more neutral or do a short employee survey to learn which theme resonates best.
Be Inclusive
Think about who will be attending the event and consider any limitations or preferences they might have. It’s always a good idea to avoid activities that require intense physical activity because the entire group might not be capable or willing. If you’re considering a theme that centers heavily around food, be sure to consider allergies and preferences. In general, look for a theme that people of all ages, genders, and career levels will enjoy.
Dig into the Details
Once you have decided which corporate meeting theme is a good fit for your group, you have to think about implementation. Incorporate and apply your theme into as much of the event as possible, including:
- Attendee communications
- Color schemes
- Presentation formats
- Invitations
- Meals
- Decor
- Music
- Gifts and prizes
- Clothing and costumes
- Follow-up materials
- Giveaways
Consider every detail and think about how the theme can be incorporated. The more immersive the theme is, the more engaging it will be for attendees.
Get Help from Expert Partners
Planning a corporate event takes a lot of work, so it sometimes makes sense to get help when you can. Once you have established a desired theme, consider working with a trusted partner to execute on the theme, content, and materials. Look for a partner that can deliver customized content to better support your company event goals and also tie in with your theme.
Corporate meeting themes can make all the difference in the success of your corporate event when it comes to engaging attendees and delivering relevant content. Theming is not just about decorations within the room. Remember to incorporate the theme in all possible aspects of the event, including pre- and post-event materials, and within the sessions throughout your agenda. Your goal is to create an iconic, memorable meeting theme with content that keeps attendees talking long after the event. With a little help from a trusted partner, you can do it!
